The gang is back to do a 1-year recap on Colin’s wife’s eCommerce business acquisition, Glowless. Our first episode about this was in the early days of the podcast, but it remains one of our most popular.
On this episode we recap where the business started, what was executed on in the first year, and where it’s going in the next 12 months. Topics include:
- Product cost down and packaging overhaul
- SEO successes
- Email automation
- Conversion rate optimization
- Tik Tok organic and paid
- The offer: Starter kits? Recurring?
Give the pod a listen, share it to your network, and follow us for more like this.
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- buying a website to jump-start or expand your business
- product development and sourcing
- and brand building
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Read next:
Build a business as a modern entrepreneur with Alex Friedman. Get practical no-code advice that’s built on years of experience – Read How to Build a No-Code Business.
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