The Boomers are out… Actually, they don’t have half-bad ideas on the whole, but trying to convince us that the enterprise value of MrBeast vs YETI Coolers is worth less needs a rethink.
Needless to say, the team think Boomers are dead wrong on this one. Join us as we flesh out why we think this.
This is the pod. Welcome to it, Boomers and Millennials alike. If you’re from generations X, Y, and Z you’ll know that these two generations – and the gap between them – cause many an online spat about which of them is more entitled. Is it the Boomers, or are the Millennials at fault?
To a large extent, today’s pod really has nothing to do with generational gaps. We’re talking more about the perceptions, the ways of approaching ideas, and how data is analyzed in today’s episode. So…
What’s on the pod?
If you’ve been living under a rock (or just in another country) and haven’t been paying attention to rising trends in the US, #MrBeast is a YouTube influencer who made a whopping $54 Million dollars in 2021 from his YouTube channel alone!
Now, before you say that’s nothing compared to the $1.41 billion that YETI Coolers brought in for 2021, give this pod a listen to understand the real enterprise value of a major influencer like Jimmy “MrBeast” Donaldson. That’s not to say that the team at YETI Coolers doesn’t have any influence, but they move in really different circles so it’s hard to imagine comparing them.
We’re going to show you just how to do that on this pod. The team also dives in to:
- a quick comparison of the enterprise value of MrBeast vs YETI Coolers
- What multiple do we value creators at?
- What brands do real estate brokers align with?
- And a whole lot of alpha you didn’t know you didn’t know…
But first, let’s take a look at these two brands and their owners to see where their influence lies.
Who or what is MrBeast?
Jimmy Donaldson (aka MrBeast) is a 23-year-old entrepreneur, online personality, and philanthropist. He is also one of the highest-paid creators and the fifth most-viewed channel on YouTube as at the date of this post.
MrBeast is a brand that includes the MrBeast Burger franchise and the Feastables range of chocolate bars that are said to rival Hershey’s. Donaldson has been a YouTube personality since his early teens and is known for giving away copious amounts of money, prizes, and rewards in various challenges he sets up on his YouTube channel.
MrBeast is not just one person, though. It is a fully-fledged company that employs well over 100 people. On the philanthropic side, 100% of all advertising revenue, any brand deals, and all merchandise sales are donated to charity.
Read more about MrBeast on Wikipedia.
Who owns YETI Coolers?
YETI is an American manufacturer that caters to niche, high-end hunting and fishing enthusiasts, beach goers, water enthusiasts, the angling community, and outdoorsmen, in general.
YETI Coolers specializes in outdoor products like ice chests, soft coolers, vacuum-insulated stainless-steel drinkware, and more. Based in Texas, the company is owned and run by co-founders (and brothers) Roy and Ryan Seiders.
Avid outdoorsmen themselves (as is their father), both men decided to start YETI Coolers when they could not find coolers that met their outdoor needs anywhere. YETI is well-known for sponsoring sporting events in their niche, but have had some controversial times in the past few years, including being dropped as a supplier by the National Rifle Association, and a large (240,000) safety recall of China-manufactured Rambler mugs.
Definitely considered a luxury brand (given the price tag of some of their best-selling products), the YETI Cooler is considered to be grizzly resistant, as certified by the Interagency Grizzly Bear Committee (IGBC).
Find other grizzly-resistant products on the IGBC list here.
Read more about YETI Holdings on Wikipedia.
Browse the YETI Coolers website.
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