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How to Build a Successful Cannabis Brand

How to Build a Successful Cannabis Brand

Builders Build - How to build cannabis brands

Cannabis is a generational opportunity, and building brands inside of the strange infrastructure of partial legality the industry exists in is a unique challenge.

Cannabis is still just a fraction of the total available market (TAM) of what it’s going to be. However, only a handful of cannabis brands have so far been established.

The gang discusses:

  • What it takes to make a “premium” brand, and why that’s not always the look
  • James past life as a cannabis stock data aggregator
  • Brands created in boardrooms versus born in the streets
  • Dispensary branding
  • Celeb partnerships
  • The weird world of strains

Brands discussed:

 

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