Cannabis is a generational opportunity, and building brands inside of the strange infrastructure of partial legality the industry exists in is a unique challenge.
Cannabis is still just a fraction of the total available market (TAM) of what it’s going to be. However, only a handful of cannabis brands have so far been established.
The gang discusses:
- What it takes to make a “premium” brand, and why that’s not always the look
- James past life as a cannabis stock data aggregator
- Brands created in boardrooms versus born in the streets
- Dispensary branding
- Celeb partnerships
- The weird world of strains
▶ To watch more content like this, SUBSCRIBE to our YouTube channel and TURN ON NOTIFICATIONS 🔔, so you don’t miss anything!
Follow Us On Twitter!
Make sure to check out our past episodes and get access to more tools and tips to build your business at https://builders.build