Ecommerce stores are leaving significant dollars every month on the table by not using abandoned cart SMS for Shopify customer and purchase recovery.
We installed cart recovery using SMS on a Shopify store that does $50k/mo, 90 days ago. Here’s what we learned:
- LiveRecover sends text messages from real humans to shoppers who abandon carts. They answer questions, share discount codes etc.
- For this project, in fashion in particular, no one ever reads our product size guides, which answer 90% of most customer questions. Now that’s done over text.
- A big mistake a lot of marketers make is not giving new tech a long enough time horizon to test.
Month one of using LiveRecover, we saw one order recovered (at least something!).
Month two, it had started making sense in our conversion model ($49 to LiveRecover + 10%, plus 10% discount code), but nothing wild.
By month three, we had upgraded to the higher $99 but 5% fee tier. We’re now looking at 5% of revenue so far this month.
Our email abandoned cart flow conversion rate (based on a @ecomchasedimond thread) is 7% and also didn’t drop at all as text has risen.
30%+ conversion!
This isn’t the biggest ecommerce business in the world, but it’s certainly helping convince the team to look more and more at SMS opportunities, and 1:1 marketing overall. Only a small fraction of our carts end up with a phone number attached, so this is an excellent return.
If you’ve got a store where you are retaining lots of phone opt-ins in the checkout process, or especially with a couple of hundred dollars or more average ticket, we highly recommend considering @LiveRecover.
I’ve gotten my hands in a dozen ecommerce businesses as an investor or advisor over the last decade. I love to watch what works for their teams as they grow, and spread the ideas across my portfolio. It’s all about driving value.
Thanks for reading! Shout out to @dennishegstad because we discovered this on Twitter.
See the original How to Set Up Abandoned Cart SMS for Shopify Twitter thread here.
– Oren
For great ideas on making and selling products, and where to source suppliers, head on over to Oren at https://www.productworld.xyz/
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