Ecommerce stores are leaving significant dollars every month on the table by not using abandoned cart SMS for Shopify customer and purchase recovery.
We installed cart recovery using SMS on a Shopify store that does $50k/mo, 90 days ago. Here’s what we learned:
- LiveRecover sends text messages from real humans to shoppers who abandon carts. They answer questions, share discount codes etc.
- For this project, in fashion in particular, no one ever reads our product size guides, which answer 90% of most customer questions. Now that’s done over text.
- A big mistake a lot of marketers make is not giving new tech a long enough time horizon to test.
Month one of using LiveRecover, we saw one order recovered (at least something!).
Month two, it had started making sense in our conversion model ($49 to LiveRecover + 10%, plus 10% discount code), but nothing wild.
By month three, we had upgraded to the higher $99 but 5% fee tier. We’re now looking at 5% of revenue so far this month.
Our email abandoned cart flow conversion rate (based on a @ecomchasedimond thread) is 7% and also didn’t drop at all as text has risen.
This isn’t the biggest ecommerce business in the world, but it’s certainly helping convince the team to look more and more at SMS opportunities, and 1:1 marketing overall. Only a small fraction of our carts end up with a phone number attached, so this is an excellent return.
If you’ve got a store where you are retaining lots of phone opt-ins in the checkout process, or especially with a couple of hundred dollars or more average ticket, we highly recommend considering @LiveRecover.
I’ve gotten my hands in a dozen ecommerce businesses as an investor or advisor over the last decade. I love to watch what works for their teams as they grow, and spread the ideas across my portfolio. It’s all about driving value.
Thanks for reading! Shout out to @dennishegstad because we discovered this on Twitter.
See the original How to Set Up Abandoned Cart SMS for Shopify Twitter thread here.
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